Market Performance’s Strategy Team
Our senior leadership team brings more than 200 years of combined experience delivering measurable business impact, particularly across the automotive sector, with a distinctive blend of OEM, management consulting, and automotive DND expertise.
Axel Schnabel
MP Group CEO
About Axel
With over 30 years of experience across the automotive value chain, Axel brings deep expertise spanning R&D, product development, manufacturing, sales, marketing, and aftersales. A recognised authority in automotive market modelling and retail network analytics, he helps organisations unlock growth and profitability through data-driven strategies, organisational transformation, and the seamless integration of systems, processes, and people.
David Cain
Managing Director & Automotive Consultant
About Dave
With more than 25 years of global automotive industry experience, Dave helps organisations improve performance through technology, data analytics, and process optimisation across sales, marketing, and network development. He has led large-scale transformation programmes in both mature and emerging markets, successfully delivering business change and software implementations while partnering closely with C-suite leaders to achieve strategic objectives.
Tom Donovan
Managing Director & Automotive Consultant
About Tom
With more than 20 years of global automotive consulting experience, Tom helps manufacturers improve performance through data, analytics, and network strategy. Having supported OEMs across North America, Asia-Pacific, and other international markets, he combines deep industry knowledge, strategic insight, and large-scale programme delivery experience to help clients drive growth, optimise performance, and deliver measurable business outcomes across complex and evolving automotive markets.
CK Lim
Automotive Consultant
About CK
With more than 25 years of global automotive and strategy consulting experience, CK helps manufacturers navigate disruption, transformation, and growth. Having worked extensively across China, Southeast Asia, and North America, CK is a trusted advisor to C-suite leaders on strategic challenges including electrification, retail transformation, and evolving sales models. He combines data-driven analytics and strategic insight to help clients turn complex challenges into strategies that deliver lasting business impact.
