
Market Performance Group is 30 years in the making, with employees on three continents.

Market Performance, based in the Munich area (Germany), is focussed on providing in-depth strategy and transformation consultancy for network planning. GMAP Analytics, based in Leeds (UK), provides network planning and analysis, software solutions and data to retail clients in over 60 countries. Find out more below

With over 30 years of experience across the automotive value chain, Axel brings deep expertise spanning R&D, product development, manufacturing, sales, marketing, and aftersales. A recognised authority in automotive market modelling and retail network analytics, he helps organisations unlock growth and profitability through data-driven strategies, organisational transformation, and the seamless integration of systems, processes, and people.

With more than 30 years of experience in market intelligence, analytics, and network planning, John helps organisations make smarter location, network, and investment decisions. Having acquired GMAP alongside Matt in 2019 and continuing as a Director of GMAP, he combines deep analytical expertise with strategic insight to help clients unlock growth, optimise performance, and deliver measurable business outcomes as part of the Market Performance Group leadership team.

With more than 25 years of experience in market intelligence, analytics, and network planning, Matt helps organisations turn data into smarter commercial and network decisions. Having acquired GMAP alongside John in 2019 and continuing as a Director of GMAP, he combines analytical expertise with practical business insight to help clients drive growth, optimise performance, and achieve measurable results as part of the Market Performance Group leadership team.
